Parallel Plumbing & Gas is a family-owned and operated business based in South Brisbane. They specialise in maintenance plumbing services, offering a comprehensive range of plumbing, gasfitting and drainage services from maintenance to new works. They are known for providing an affordable, reliable and fully qualified service for their clients. They service Brisbane, Gold Coast, Ipswich, Redlands and surrounding areas.
#GlaxierCaseStudy : Parallel Plumbing and Gas
Parallel Plumbing & Gas is a family-owned plumbing and gas service
Parallel Plumbing & Gas is a family-owned and operated business based in South Brisbane. They specialise in maintenance plumbing services, offering a comprehensive range of plumbing, gasfitting and drainage services from maintenance to new works. They are known for providing an affordable, reliable and fully qualified service for their clients. They service Brisbane, Gold Coast, Ipswich, Redlands and surrounding areas.
Parallel Plumbing & Gas previously believed that tracking results online was impossible.
Parallel Plumbing & Gas was a well-established business in South Brisbane, but they struggled with minimal online presence and a lack of results from previous online advertising efforts with a different agency. They found it difficult to track the success of their previous online campaigns and were in need of a solution that would help them improve their online visibility and drive more business.
To achieve the results for Parallel Plumbing & Gas, we:
- Created a new landing page: A new landing page was created for the client to increase the conversion rate and make sure visitors were focused on the information that was most important for generating leads. The page was designed to be clean and easy to navigate, with clear calls-to-action and contact information.
- Google Ads campaigns: We ran Google Ads campaigns to ensure that people searching for plumbing services in the area were able to find Parallel Plumbing & Gas at the right time, when they were most in need of the services. The campaigns were targeted to specific geographic areas and keywords, and were optimized to improve performance over time.
Parallel Plumbing & Gas recorded 400% of its revenue from ad spend (ROAS) as it ever spent.
After implementing our marketing strategy, Parallel Plumbing & Gas saw a significant increase in their online visibility and website traffic. They received 14 leads in the first month and 92 leads in 7 months. The conversion rate for the leads was 11.67%. Additionally, the return on ad spend was 400%+. The client was very happy with the results they achieved.
