Luckily Namsang ran Google Ads campaigns with an agency previously, so we are able to compare the performance of our campaigns with the other agency. With the faster landing page, better ads and better keyword targeting by Glaxier, the average cost-per-click was 50% cheaper. Which means, the landing page paid for itself in just 2 months and continued to save in the long run.
#GlaxierCaseStudy: Namsang Chakkol Case Study: Doubling Conversion Rates & Improving ROAS by 900% With a New Landing Page
Luckily Namsang ran Google Ads campaigns with an agency previously, so we are able to compare the performance of our campaigns with the other agency. With the faster landing page, better ads and better keyword targeting by Glaxier, the average cost-per-click was 50% cheaper. Which means, the landing page paid for itself in just 2 months and continued to save in the long run.
Namsang Chakkol is a leading engineering company in Thailand
Namsang is a leading engineering company in Thailand with a speciality in diesel generators. With the launch of their new solar cell installations product line, they sought to reach relevant customers through advertising on Google and Facebook. However, the challenge was that their outdated website was lacking in user experience, which could negatively impact their advertising efforts.
High-scoring websites or landing pages lead to lower investment.
A landing page is a crucial aspect of a digital advertising campaign on platforms like Google Ads and Facebook Ads. These platforms evaluate a website’s speed, user experience and relevancy to the ads being displayed. The higher the score, the more cost-effective the advertising campaign will be. Namsang’s outdated website was likely to receive a low score, making their advertising campaigns less effective.
Methods for dealing with an old website and improving loading speeds using landing pages.
To tackle this challenge, we created a new, clean landing page for Namsang that was optimised for maximum conversion rate. We used static website technology for the landing page, which is faster than platforms like WordPress or Wix. The result was a landing page that was approximately 2 times faster than the main website.
The return on investment that Namsang Chakkol received from the website redesign reached as high as 400%.
Our efforts paid off big time for Namsang! Not only did the faster landing page result in a 50% cheaper average cost-per-click for their Google Ads campaign, it also doubled the conversion rate which boosted Namsang’s return by over 400%!
But that’s not all, after our strategy session with the client we were thrilled to report that Namsang generated revenue equivalent to a 900% return-on-ad-spend (ROAS) in just the first year! This success is a testament to the power of a well-optimised landing page and a smart advertising strategy.
